CRM Automation &
Workflows.

Lead routing, follow-up sequences, task creation, internal notifications, data sync. We replace the manual repetitive work your team does every single day with automations that run in the background without anyone thinking about them.

Lead RoutingFollow-Up SequencesAny CRM PlatformNo Code Required
What it is

If your team is doing it manually, it shouldn't be.

Most businesses are paying for CRM automation capabilities they've never turned on. Every manual follow-up email, every manually assigned lead, every task a rep has to remember to create - that's revenue leaking out of your business slowly.

Good CRM automation isn't about replacing your team. It's about making sure nothing falls through the cracks, the right person gets notified at the right time, and your team's energy goes toward selling - not administrative busywork.

We build automations that work reliably, are easy to understand, and actually get used. No black box logic. No automations that fire at 3am for no reason.

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What's included
Lead routing workflows
New leads automatically assigned to the right rep based on source, territory, or round-robin
Follow-up sequences
Automated email and SMS follow-up sequences that trigger on deal stage changes
Task automation
Automatic task creation for reps at key points in the sales process
Internal notifications
Slack, email, or CRM alerts when deals hit certain stages or go cold
Lead scoring setup
Automatic scoring based on behavior, demographics, and engagement
Deal stage automation
Automatic stage updates based on rep activity or contact behavior
Data enrichment workflows
Auto-populate fields from form submissions, integrations, or external sources
Re-engagement sequences
Workflows that wake up cold leads automatically without manual effort
Who needs this

You need this if...

Your team spends hours on admin

Manually assigning leads, sending follow-up emails, creating tasks, logging calls. All of it should be automated. None of it should require human attention.

📭
Leads go cold because nobody followed up

A lead comes in on Friday afternoon. Nobody follows up until Monday. By then they've already talked to a competitor. Automation fixes this.

🔔
Your team doesn't know when to act

No alerts when a deal goes cold. No notification when a high-value lead fills out a form. Your reps are flying blind.

Platforms

Works on any CRM.

We work inside whatever platform you use.

The process

How it works
with Pear.

01
Process audit

We document every manual process your team does today that could be automated - lead handling, follow-up, task creation, notifications.

02
Automation design

We design the workflow logic, triggers, conditions, and actions before building anything. You review and approve.

03
Build and test

We build each workflow in your CRM, test it with real scenarios, and verify it fires correctly under all conditions.

04
Team enablement

We show your team what's automated, what they still need to do manually, and how to tell when something isn't working.

05
30-day monitoring

We monitor your automations for 30 days after launch to catch any edge cases and make adjustments.

FAQ

Common questions.

What types of automations do you build?
Lead routing, follow-up sequences, task creation, internal alerts, data enrichment, deal stage automation, re-engagement workflows, and more. If it's repetitive and rule-based we can probably automate it.
Do I need to know how to code?
No. Everything we build uses your CRM's native workflow tools - no custom code required. You'll be able to understand and edit automations after we're done.
Will automations work for my team size?
Yes. We build automations for solo operators and teams of 20+. The logic changes based on your team structure but the approach is the same.
What if an automation fires incorrectly?
We test every automation thoroughly before going live. If something fires incorrectly after launch we fix it immediately - that's part of the 30-day monitoring period.
Can you automate across multiple tools?
Within your CRM yes. For cross-tool automation between your CRM and other platforms like Slack, email, or invoicing tools - that falls under our integration services.
★★★★★

"The automation sequences Pear built for us follow up with leads automatically for 30 days. We stopped losing deals just because nobody remembered to check back in."

Client — Partner With Pear Client

Ready to stop doing it manually?

Book a free call. We'll look at your current workflows and show you exactly what should be automated.

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